Efficient vs Effective

Efficiency and effectiveness are two words that run close together and are a major part of web development. I like to think of them as salt and pepper, they both do very different things but together they make a very pleasant meal. I like to think of Efficiency as the pepper and Effectiveness as the salt. Peter Drucker defines it as, “Efficiency is doing what is right…Effectiveness is doing the right things”.


This category covers underlying subcategories which can easily be hidden when it is properly done. It covers areas such as site speed, throughput, visits, and so forth. As a web developer, I spend much of my time analyzing this data; making sure that people visit your site, and how engaged they are in your site. The main key to efficiency is in the code, with a clean code and a well thought out layout you are on your way to achieving efficiency. It is not obvious to see when it is executed properly, but when it is done poorly, it sticks out like a sore thumb.


Most people understand Effectiveness, even if you don’t realize it. Effectiveness mainly covers the engagement of the user on your site. For instance, did a user purchase an item on your site, how long did that transaction take, are users satisfied with your website, and what is the return on my investment. When most people think they want a website, they are mostly thinking how can my website be effective.

Both Effectiveness and Efficiency compliment each other, you can not have a successful site by merely concentrating on one area. Contact Us today to get started on your effective, and efficient website.


Our goal at Cub Designs is to provide innovative and unique ways to market your company. We provide web design, search engine optimization, graphic design, social media marketing, and email marketing for our customers.

Tips For Quality Content

Building Quality Content

Image Provided by KROMKRATHOG

There are many social media networks available. Depending on what you are trying to accomplish and communicate different networks better optimize your company’s exposure to the Internet. “Content” now includes Social Networks. It is important to remember it’s the quality in your content that matters, not the amount. A website is supposed to have a specific purpose, that includes social networks. There are three things that you should consider when you join a social network.

1. Interact With Customers, not Google

I see many people try to use Celebrity names or top searched items in their posts in hopes that more people will see their post, but in reality unless there is some sort of consistency, your post tends to get lost in the mass. Make your posts unique and communicate with your customers.

2. Don’t join too many social networks

Look at the mission of the site and see if you can use it to best communicate your message. Often, many people join too many social networks and they spend more time trying to be social rather than focusing on their product or service; so choose the social networks that you think your customers will best interact with you.

3. Link to your website.

Your posts can make a big difference in this last tip. There are many sites that communicate the same message you are trying to convey, give yourself credit and let search engines know where a good source is coming from. An easy way is to just put a link to either your homepage or some other page on your website.

For more tips on building quality content contact us to optimize your website. To see more services that we offer see us at cubdesigns.com.