Efficient vs Effective


Efficiency and effectiveness are two words that run close together and are a major part of web development. I like to think of them as salt and pepper, they both do very different things but together they make a very pleasant meal. I like to think of Efficiency as the pepper and Effectiveness as the salt. Peter Drucker defines it as, “Efficiency is doing what is right…Effectiveness is doing the right things”.

Effeciency

This category covers underlying subcategories which can easily be hidden when it is properly done. It covers areas such as site speed, throughput, visits, and so forth. As a web developer, I spend much of my time analyzing this data; making sure that people visit your site, and how engaged they are in your site. The main key to efficiency is in the code, with a clean code and a well thought out layout you are on your way to achieving efficiency. It is not obvious to see when it is executed properly, but when it is done poorly, it sticks out like a sore thumb.

Effectiveness

Most people understand Effectiveness, even if you don’t realize it. Effectiveness mainly covers the engagement of the user on your site. For instance, did a user purchase an item on your site, how long did that transaction take, are users satisfied with your website, and what is the return on my investment. When most people think they want a website, they are mostly thinking how can my website be effective.

Both Effectiveness and Efficiency compliment each other, you can not have a successful site by merely concentrating on one area. Contact Us today to get started on your effective, and efficient website.

 

Our goal at Cub Designs is to provide innovative and unique ways to market your company. We provide web design, search engine optimization, graphic design, social media marketing, and email marketing for our customers.

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